Integrated advertising campaign for the Genesis Supporter Shirt, featuring art direction by Ben Barnes for a project that visualizes the biometric energy of sports fans.
The Genesis Supporter Shirt
In 2021 Genesis backed Emirates Team New Zealand's defence of the 36th America's Cup and at the same time supported schools across NZ. The Supporter Shirt calculated how much energy the nation put into supporting ETNZ, and then Genesis gave that energy back to schools in free hours of power. Over 185 thousand hours of free energy went to Genesis powered schools.
Integrated advertising campaign for the Genesis Supporter Shirt, featuring art direction by Ben Barnes for a project that visualizes the biometric energy of sports fans.
Integrated advertising campaign for the Genesis Supporter Shirt, featuring art direction by Ben Barnes for a project that visualizes the biometric energy of sports fans.

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